A wrapped vehicle driving through Nairobi generates an estimated 30,000-70,000 visual impressions per day. Over a 3-year wrap lifespan, that's over 30 million impressions — for a one-time cost.
Cost Per Impression: A full van wrap costs KES 80,000-150,000 and lasts 3-5 years. Compare that to a single billboard at KES 200,000+ per month. The CPM (cost per thousand impressions) for vehicle wraps is approximately KES 0.15 — nearly 100x cheaper than billboards.
Material Matters: We use only cast vinyl (Avery, 3M, Oracal) with UV-protective lamination. Calendered vinyl is cheaper but shrinks around curves and fades faster. For Nairobi's UV exposure, cast vinyl is non-negotiable.
Design Considerations: Vehicle wraps are seen for 3-6 seconds at a time. Your design needs bold, simple messaging with high-contrast colors. We provide free mockups on photos of your actual vehicles before production.
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